When sufficient changes accumulate, increasing cultural distortion leads the society toward dysfunctionality or a new state of equilibrium via cultural revitalization. One example of a revitalization movement (still underway) is feminism. Feminism arose in the West because females were given a taste of economic freedom during WWII when they successfully filled the heavy manufacturing jobs formerly occupied almost exclusively by males. What made their success possible in the assembly line? Machine tools intended to amplify a man's strength amplified a woman's strength to the same level. Now that females have thoroughly diffused through the workforce, the re-definition of "feminine" is influencing the direction that the commercial exploitation of science is taking. Technology influenced society, and society has responded by influencing technology.

Once people (as consumers) have been exposed to industry's proffered fulfillment of their needs, they either respond favorably or unfavorably and this response further influence's industries' next attempt. This happens on a large scale as well as an individual scale. A person's exposure to technology changes the person and influences their subsequent behavior and interaction with more technology.
Bibliography

Bass, Frank (1969). "A New Product Growth Model for Consumer Durables." Management Science 15:5, 215-227.

Wacjman, Judy. (2002) "Addressing Technological Change: The Challenge to Social Theory." Current Sociology. 50:3, 347-363.

Wallace, Anthony F.C. (1956). "Revitalization Movements" American Anthropologist, New Series 58:2, 264-281